Cafe VIta

Marketing strategies at Café Vita
Café Vita is a café on Pike Street in Capitol Hill. They sell various kinds of coffee drinks and pastries. At Café Vita, I felt that what set their marketing method apart from others is that they differentiate themselves from chain coffee stores such as Starbucks and Seattle’s Best Coffee. First of all, they have a unique logo that represents the store as sort of a brand. Also, the decoration is coordinated to be comfortable and inviting. For example, the light tone is a little bit darker than other stores such as supermarkets and clothing stores in Capitol Hill. This creates a comfortable environment to stay and spend your time in. Also, they roast their coffee beans in the back of the store, so customers (or potential costumers) can smell the scent of coffee as they come in. In addition, they put stickers of awards that they have been nominated for or won on the front door. I think that helps them in developing their credibility as a preferred coffee shop. It is cleaver to put all of them on the door because all potential customers can see it, and I believe it differentiates them from chain coffee stores in that they make a mean cup of Joe.